Do you know the story of the flee … how he lives on a dog and has no idea of what a dog is! He is too close to this dog for any chance of having a true perspective of this life source partnership!
Company culture to the organisation head (Director, CEO, General Manager) can be a little like that flee. Too up close and engrained in the fur to really know what the landscape actually is.
That landscape is company culture. The underpinning of company stability, nourishment, support, vitality and longevity - the aspects influencing the potential for a thriving eco system of complimentary energies working together in harmony for the greater good.
Culture is simply something that demands out-sourcing for this exact reason. Existing team members are just too close to the surface of the landscape to really have the horizon viewpoint. Out-sourced, with collaborative guidance and gradual infusion of an agreed strategy, is the value of external services.